Mishka

Internship with Brooklyn-based streetwear label Mishka NYC.

Project Overview

For the summer of 2013 I spent a few days a week working closely with Art Director Maurice Blanco in Mishka’s Greenpoint Brooklyn HQ. This was my first introduction to the fashion world and the first thing that blew me away was how far out companies design their line plans.

I spent my first few weeks building out hat and tee tech packs, sizing graphics, and picking colorways. Whenever there was a sale or event, I would usually take care of building out banners and ads for the website and social media.

From there I got to hop on a few graphics that eventually made it onto some product. I worked closely with Maurice on the Mighty Ducks rip, and he taught me so much about hand sketching and illustration during this process. I got to collaborate on other graphics below, such as the “Engineered to Destroy” tee and the “Deathcard” tee, which has a skeleton illustrated by Ray Martinez, who was also interning with the brand at the time.

The two graphics that I got to take from start to completion were the Batman cyrillic graphic, which was a great challenge and exploration in drawing custom type. My favorite graphic however was the reptilian eye, which they allowed me to go wild with and told me to not worry about print colors. The end result was a six color screen printed tee, and a beautiful New Era cap with a clear gloss hit on the eyeball to make it pop.

This internship really helped me realize how much I love seeing digital design come to life. This internship lead to my senior thesis in college that revolved around baseball uniform design, and eventually lead to me starting my own brand, The Beaten Path Distribution. To this day I still find myself designing tee and hat graphics on the side and will always have a little fire burning inside for the apparel and streetwear industry, and I can thank Mishka for that.