Boston Bobble

Boston Bobble is a digital provider of baseball promo and SGA schedules along with being a collector and reseller of Red Sox memorabilia.

They let me go wild with the identity and pitch something without much of a brief. What we landed on was a baseball character that takes elements from Boston’s beloved David Ortiz. From the signature shades to his 'point to the sky’ gesture, this baseball character embodies Big Papi. Lil’ Papi serves as the primary visual point for the Boston Bobble brand and is used across multiple applications of the logo and brand system.