The Beaten Path Distribution
Design, Sourcing, Creative Direction
Identity Design, Product Photography, Apparel
The Beaten Path Distribution was a self initiated clothing and accessory brand that initially launched in the Summer of 2014 and closed in Fall of 2016.
I ran the brand on nights and weekends while working a full time day job, and it became my outlet to explore design in way I had never had the opportunity to in the past.
It was a learning experience from start to finish. I gained knowledge about sourcing, production, marketing that all came via trial and error that I can’t put a price on. In the brand’s three years I released over 100 items and appeared at over a dozen events. I met so many great people through the brand that continue to be amazing connections and great friends to this day.